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ARTICLE · 24 SEPTEMBER 2019

The CJEU Gives A "Like" To Data Protection

Last August, the CJEU settled a new conflict about the processing of personal data, Facebook and the popular "like" icon.

European UnionPrivacy

Last August, the CJEU settled a new conflict about the processing of personal data, Facebook and the popular "like" icon. The conflict took place when ¨Fashion ID¨, a German e-commerce company that sells clothing, inserted the "like" Facebook button on its website. This insertion seems to have the consequence that, when a visitor visits the "Fashion ID" website, personal data of that visitor is transmitted to Facebook Ireland. As it was analyzed in this ruling, this transmisión of data is made without the said visitor being aware of it and regardless of whether they are a member of the Facebook social network or if they clicked on the "like" button.

For this reason, ¨Verbraucherzentrale NRW¨, a German public association defending the interests of consumers, made a complaint against ¨Fashion ID¨ for having transmitted to Facebook Ireland personal data of visitors to its website, on one hand, without the consent of the latter and, on the other, breaching the

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