Last August, the CJEU settled a new conflict about the
processing of personal data, Facebook and the popular
"like" icon. The conflict took place when ¨Fashion
ID¨, a German e-commerce company that sells clothing, inserted
the "like" Facebook button on its website. This insertion
seems to have the consequence that, when a visitor visits the
"Fashion ID" website, personal data of that visitor is
transmitted to Facebook Ireland. As it was analyzed in this ruling,
this transmisión of data is made without the said visitor
being aware of it and regardless of whether they are a member of
the Facebook social network or if they clicked on the
"like" button.
For this reason, ¨Verbraucherzentrale NRW¨, a German
public association defending the interests of consumers, made a
complaint against ¨Fashion ID¨ for having transmitted to
Facebook Ireland personal data of visitors to its website, on one
hand, without the consent of the latter and, on the other,
breaching the