International Data Privacy Day: Our Predictions For 2020

What better day than today, International Data Privacy Day, to explore what 2020 is likely to have in store for data and privacy? Almost two years ago the EU General Data Protection Regulation (GDPR) thrust data and privacy issues firmly in the spotlight, where they remain. With attention having shifted from guidance to enforcement, this article sets out some predictions for further developments in the year to come.

• Data ethics: The discussion is moving from “what can we do” to “what should we do” with data. Organisations are coming under increased pressure, not just from consumers who are now demanding greater transparency around how their data is collected, used and handled, but also other stakeholders such as government, regulators, industry bodies and shareholders. 2020 is likely to be the year in which we will see an increased focus in the boardroom on how to incorporate ‘ethical practices’ into data strategies, to leverage consumer trust and drive