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ARTICLE · 05 OCTOBER 2022

Danish DPA, Datatilsynet, Joins Pan-European Approach To Google Analytics

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On September 21, 2022, the Danish Data Protection Authority ("DPA"), Datatilsynet, determined that the use of Google Analytics is violative of the European General Data Protection Regulation ("GDPR") ...

European UnionPrivacy
Matthew R. Baker
Matthew R. Baker
Nick Palmieri
Nick Palmieri

On September 21, 2022, the Danish Data Protection Authority (“DPA”), Datatilsynet, determined that the use of Google Analytics is violative of the European General Data Protection Regulation (“GDPR”) because it enables companies to move individual's personal information outside of the European Union (“EU”) without appropriate safeguards and protections. This decision follows similar decisions this year by the Austrian, French, and Italian DPAs, which likewise found that the use of Google Analytics generally violated the GDPR. Google did implement various modifications to the tool as a result of the Austrian decision in January 2022 but Datatilsynet found the modifications were insufficient. 

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