What's the News?
European Data Protection Authorities (DPAs) — the entities
responsible for enforcing the European Union (EU) Data Directive
and the EU Cookie Directive — are taking part in what is
being referred to as "Cookie Sweep Day." This
"day" will actually last a week, beginning September 15,
2014 and ending on September 19, 2014.
What's the Sweep About?
As background, the Cookie Directive requires website operators
to obtain informed consent before a cookie or other tracking
technology is placed on a European visitor's computer. The
Directive makes a very narrow exception for those cookies that are
necessary to provide the service offered on a site. In addition to
requiring consent, visitors must also be given the option to access
their data to correct it or delete it, and the data should only be
used for those purposes disclosed in the notice and consent. To
comply, a website must audit the cookies that are present on the
website and provide appropriate
