The EU Trade Mark Reform: The 10 Key Changes You Should Know About

Here we set out the 10 most important changes that all companies should be aware of:

Changes to Names

The Community Trade Mark (CTM) is no more. Instead the unitary EU-wide trade mark is now called the European Union Trade mark (EUTM). The name of the EUTM Registry has also changed from the Office of Harmonisation in the Internal Market (OHIM) to the more memorable European Intellectual Property Office (EUIPO).

Changes to Fees

The fee structure for both application and renewal fees has also been revamped. The old system with a basic fee that covered up to three classes of goods/services has been replaced by a pay-per-class system. The amounts for applications are the same as those for renewals, as follows: