Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 15 NOVEMBER 2022

Protection Des Marques : "Épée" Ou "Bouclier" ?

Novagraaf Netherlands BV
Explore more from Novagraaf Netherlands BV

Une idée fausse très répandue est que les marques ne sont qu'un outil juridique destiné à empêcher des tiers d'utiliser des marques identiques ou similaires à celles de votre entreprise.

European UnionIntellectual Property
Laura Morrish
Laura Morrish
Author LinkedIn connections

Une idée fausse très répandue est que les marques ne sont qu'un outil juridique destiné à empêcher des tiers d'utiliser des marques identiques ou similaires à celles de votre entreprise. En outre, les marques peuvent servir d'outil commercial dans le cadre de discussions avec des partenaires et d'outil juridique lorsqu'elles sont utilisées à l'encontre de tiers non liés, tout en agissant comme "épée" ou "bouclier". Ces différentes fonctions doivent être gardées à l'esprit lorsque vous décidez de votre stratégie de protection de vos marques, explique Laura Morrish.

Il peut être important de faire respecter les droits de propriété intellectuelle à l'égard des tiers, mais leur valeur réside également dans leur rôle de "bouclier", utilisé comme moyen de défense contre les tiers et permettant aux titulaires de droits de revendiquer leurs investissements et leurs innovations.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

AI, Deepfakes And Image Rights: Does English Law Protect Your Face, Voice And Likeness?

Generative AI has created a legal vacuum where synthetic images and deepfakes can be created and shared without consent, yet English law offers no standalone "image right" to protect individuals. With celebrities like Lisa Riley and over 80 performers demanding reform, the question is whether the UK's patchwork of intellectual property, data protection, and common law protections can adequately address this rapidly evolving threat to personal autonomy and reputation.
United KingdomIntellectual Property
Mills & Reeve LLP
Mills & Reeve LLP
Article

The Sound Of Ownership: Why AI Voice Cloning Is Raising New IP Questions

As AI voice cloning technology becomes increasingly sophisticated and accessible, the Save Our Voices Now campaign calls for statutory rights allowing individuals to own and control their voice as intellectual property. This article examines whether existing UK law sufficiently protects one of our most personal and recognisable attributes, exploring copyright, trade marks, passing off, and the practical steps individuals and businesses can take.
United KingdomIntellectual Property
Ashfords LLP
Ashfords LLP
Article

High Court Clarifies The Limits Of Copyright Claims Against Online Marketplaces

The UK High Court has delivered a landmark ruling on online marketplace liability, dismissing Shein's copyright infringement claims against Temu and clarifying when platforms can be held responsible for third-party content. The judgment examines the boundaries of copyright ownership in complex supply chains and establishes important precedents for how marketplace operators should respond to infringement allegations.
United KingdomIntellectual Property
HGF Law
HGF Law
Article

The Manchester Creative Industries AI Summit – The Government's Opportunity To Set Out A Policy Direction On Copyright And AI?

Prime Minister Andy Burnham has convened the Creative Industries AI Summit in Manchester to bring together rightsholders, regulators, platforms and AI labs to align on a common approach to copyright-protected works in AI development. The Summit will unveil the 'Manchester Principles', a framework establishing minimum conditions for using human creative work to train generative AI models.
United KingdomIntellectual Property
Lewis Silkin
Lewis Silkin
Article

UPC CoA Confirms Jurisdiction Over Pending European Patent Application

The UPC Court of Appeal has confirmed that the Unified Patent Court can exercise jurisdiction over European patent applications, provided they are granted before the defendant files their statement of defence. This landmark decision means patent holders may now be locked into the UPC system even before their patents are officially granted, fundamentally changing the strategic timing considerations for opting out of UPC jurisdiction.
United KingdomIntellectual Property
HGF Law
HGF Law
Video

Intellectual Property In Sports: Who Owns An Athlete's Image? (Video)

An athlete's name, image and online presence can represent significant commercial value. But who is permitted to use that image, for what purposes and for how long? We asked Peter Verbeke – former CEO of RSC Anderlecht and currently Head of the Sports Law Practice at PowerPlay – to share his experiences from the perspectives of both football club and professional athlete.
European UnionIntellectual Property
Novagraaf Netherlands BV
Novagraaf Netherlands BV