Defining an IP strategy will enable nascent companies to
prepare effectively for their future growth. Colombe Dougnac from Novagraaf's SME and
Startup team explains where to start.
The different intellectual property rights provide wide-ranging
benefits and opportunities for emerging companies; especially those
that are looking to establish themselves in innovative sectors,
gain market share or attract investors.
For startups, as with other businesses, patent, design and
trademark rights represent vital development tools that promote
investor confidence, generate income and enable competitive
advantage. The value that intangible assets will provide in the mid
to long term will largely offset the cost of acquiring them in the
first place, so long as they are maintained, protected and
defended.
