Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 06 FEBRUARY 2024

Market Intelligence Thought Leadership Award Winner

What Is Greenwashing And How To Avoid It?

Kesikli Law Firm
Kesikli Law Firm
Contributor
Kesikli Law Firm

Kesikli Law Firm

Kesikli Law Firm, a leading law practice based in Istanbul, Turkey, serves a diverse client base,...

View firm profile
Explore more from Kesikli Law Firm

Greenwashing refers to the use of advertising and marketing strategies by a business to imply that it is more environmentally friendly than it is in terms of environmental sustainability.

European UnionEnvironment
Kesikli Law Firm
Kesikli Law Firm
Author LinkedIn connections

What is Greenwashing?

Greenwashing refers to the use of advertising and marketing strategies by a business to imply that it is more environmentally friendly than it is in terms of environmental sustainability. Today, the increasing sensitivity of consumers to environmental issues and the preference for 'eco-friendly' and 'sustainable' products over other products brings along competition among businesses to appear environmentally sensitive, and this situation causes companies to tend to make themselves look more environmentally friendly by exaggerating their environmental performance or presenting them with misleading information.

The term was first used by Jay Westerveld in 1980 against hotels that adopted recycling/reuse practices only to reduce costs but did not have a recycling policy.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

New Regulation On Plant Quarantine Was Published

Turkey's new Plant Quarantine Regulation introduces comprehensive digital transformation through the BKKTS system, eliminating wet signatures for entry, exit, and transit procedures. The regulation establishes stricter controls for high-risk products, mandates electronic plant health certificates with QR codes, and implements a three-stage official control process to prevent contamination from harmful organisms.
TurkeyEnvironment
Moroglu Arseven
Moroglu Arseven
Article

Türkiye Emisyon Ticaret Sistemi Yönetmeliği’ne İlişkin Değerlendirme

Türkiye Emisyon Ticaret Sistemi Yönetmeliği (“Yönetmelik”), 27 Ağustos 2026 tarihli ve 33353 sayılı Resmî Gazete’de yayımlanarak aynı tarihte yürürlüğe girmiştir. Yönetmelik ile 7552 sayılı İklim Kanunu (“İklim Kanunu”) uyarınca Türkiye Emisyon Ticaret Sistemi’nin (“ETS”) kapsamı sera gazı emisyon izni, izleme, raporlama ve doğrulama, tahsisatlandırma ve piyasa işleyişine ilişkin temel kuralları düzenlemektedir.
TurkeyEnvironment
Gen Temizer Erdogan Girgin Attorney Partnership
Gen Temizer Erdogan Girgin Attorney Partnership
Article

Assessment Of The Türkiye Emissions Trading System Regulation

The Türkiye Emissions Trading System Regulation (the “Regulation”) was published in the Official Gazette No. 33353 dated August 27, 2026, and entered into force on the same date. Pursuant to the Climate Law No. 7552 (the “Climate Law”), the Regulation sets out the fundamental rules governing the scope of the Türkiye Emissions Trading System (“ETS”), greenhouse gas emissions permits, monitoring, reporting and verification, the allocation of allowances, and the operation of the market.
TurkeyEnvironment
Gen Temizer Erdogan Girgin Attorney Partnership
Gen Temizer Erdogan Girgin Attorney Partnership
Article

Analysts' Brief: COP31 In Antalya, Türkiye

As COP31 convenes in Antalya, Türkiye, global climate negotiations face mounting challenges from divergent national priorities, slowing finance growth, and geopolitical tensions over clean technology trade. Analysts examine how host nation Türkiye seeks regional leadership, China frames Western trade barriers as climate obstacles, Brazil leverages electoral momentum for forest protection, and adaptation funding struggles amid a widening financial gap.
GlobalEnvironment
Steptoe LLP
Steptoe LLP
Article

The Competence-Competence Principle

The competence-competence principle grants arbitral tribunals the authority to determine their own jurisdiction, including questions about the validity and scope of arbitration agreements. This article examines how Turkish law implements this fundamental arbitration doctrine through statutory provisions and judicial precedent, analyzing the balance between arbitral autonomy and judicial oversight in both domestic and international arbitration proceedings.
TurkeyLitigation, Mediation & Arbitration
Kesikli Law Firm
Kesikli Law Firm