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ARTICLE · 25 JUNE 2025

EU Targets Platform Practices: What Online Retailers Should Learn From The SHEIN Case

Logan & Partners
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The European Commission is increasing pressure on e-commerce platforms to comply with EU consumer protection rules, with fast fashion retailer SHEIN currently at the center of multiple investigations.

European UnionConsumer Protection
Isadora Werneck
Isadora Werneck
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The European Commission is increasing pressure on e-commerce platforms to comply with EU consumer protection rules, with fast fashion retailer SHEIN currently at the center of multiple investigations.

One of the most significant began in February 2025, when the European Commission launched proceedings under the Digital Services Act (DSA), issuing a formal Request for Information (RFI). SHEIN was asked to provide internal documents and detailed information on several key areas, including:

  • The risks of illegal content and goods on its platform;
  • The transparency of its recommender systems;
  • Access to platform data for qualified researchers.

More recently, on 26 May 2025, the European Commission and the Consumer Protection Cooperation (CPC) Network notified SHEIN of several practices that appear to breach EU consumer protection laws and directed the company to make the necessary changes to comply. This enforcement action is taking place in parallel with the

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