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ARTICLE · 06 APRIL 2022

E-Commerce Marketplaces – Identifying Your Third-Party Sellers

Logan & Partners
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If you operate an e-commerce marketplace in the European Union (EU) you must provide certain pre-contractual mandatory information about the third-party sellers (sellers) on your e-commerce platform to consumers.

European UnionConsumer Protection
Isadora Werneck
Isadora Werneck
Kelly Logan
Kelly Logan
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If you operate an e-commerce marketplace in the European Union (EU) you must provide certain pre-contractual mandatory information about the third-party sellers (sellers) on your e-commerce platform to consumers.

Even where your marketplace acts as a mere intermediary, i.e. you don't sell on your marketplace and you don't provide services to sellers, you must ensure that the consumer is properly informed about the identity of the actual sellers offering products on your marketplace before the conclusion of the contract.

1. Identity of the sellers: you need to provide the consumer with the identity of the seller on the basis of the information provided by the seller itself. This should include, at least, the name of the seller and her/his contact details, phone number and email address. If you don't provide this information you run the risk of creating an impression that the marketplace is the seller which may make it liable for the obligations of the seller.

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