Why The Value Of Judgement And Relationships Is More Important Than Ever

The market for legal advice in Denmark has for decades benefited from a natural barrier to entry: mastering Danish law. AI is beginning to lower that barrier. But access to legal knowledge is not the same as qualified advice. Partner at Plesner, Henrik Rossing Lønberg, shares his perspective on why technology makes judgement, local experience and relationships even more important.

Anyone who has built a legal practice in Denmark has benefited from a barrier that was rarely discussed. As in any other jurisdiction, Danish law is difficult and learning it well enough to advise international clients takes years. But unlike other European jurisdictions, the leading global law firms have not historically been physically present with offices in Denmark. As a result, the competitive landscape has remained relatively stable, dominated by a handful of large firms and with few new entrants to the Danish market.