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ARTICLE · 15 FEBRUARY 2011

What to do with the new Top Level Domains

Bech-Bruun
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The Internet Corporation for Assigned Names and Numbers (ICANN) has announced that it expects the expansion of generic top level domains (gTLDs) to be ready in 2011.

DenmarkIntellectual Property
Lisbet Andersen
Lisbet Andersen

The Internet Corporation for Assigned Names and Numbers (ICANN) has announced that it expects the expansion of generic top level domains (gTLDs) to be ready in 2011. It is now up to trademark owners to decide whether to register and operate their own top-level domain or to saddle up to fight others from registering top-level domains that might infringe their marks.

From May 2011 it will probably be possible for trademark owners to apply to operate their own top-level domains, e.g., .bechbruun for the lawfirm Bech-Bruun. However, the fees and costs involved in the operation and registration of the top-level domain could potentially amount to as much as US $ 2 million. For this reason it will probably only be very large and globally based companies, who will apply to get a top-level domain.

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