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ARTICLE · 23 AUGUST 2023

Trademark Rights In McDonald's BIG MAC Trademark Partially Upheld

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The Board of Appeal (BoA) of the European Union Intellectual Property Office (EUIPO) has ruled that McDonald's BIG MAC trademark will not be revoked after all.

DenmarkIntellectual Property
Kasper Frahm
Kasper Frahm
Michala Kragmann
Michala Kragmann
Tobias Salomonsen
Tobias Salomonsen

The Board of Appeal (BoA) of the European Union Intellectual Property Office (EUIPO) has ruled that McDonald's BIG MAC trademark will not be revoked after all. The decision contains relevant points relating to evidence of the use of registered trademarks.

The EUIPO's decision

McDonald's has been the proprietor of the EU trade mark BIG MAC since 1998, and it is registered in foodstuff classes 29 and 30, among others. In 2017, the Irish fast food chain Supermac's filed a revocation request with the EUIPO regarding this trademark, alleging that McDonald's had not put the trademark to genuine use; meaning that McDonald's had not used the trademark for the goods in question over the last five years.

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