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ARTICLE · 26 AUGUST 2025

More Layers Than Their Pastries: Denmark's Deepfake Copyright Proposal

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As deepfake technology blurs the line between reality and fabrication, governments are scrambling to respond. Denmark has unveiled one of the boldest proposals yet...

DenmarkIntellectual Property
Susan Abramovitch
Susan Abramovitch
Sabrina Alonso
Sabrina Alonso
Darsshana Kannan
Darsshana Kannan
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As deepfake technology blurs the line between reality and fabrication, governments are scrambling to respond. Denmark has unveiled one of the boldest proposals yet: a law that would extend copyright protection to a person's likeness, voice and style.

Although Denmark's approach is undoubtedly ambitious, it may create as many problems as it aims to solve.

Generative artificial intelligence (GenAI) is now embedded in daily life, powering everything from social media filters to voice assistants. But alongside its conveniences comes a darker side: deepfakes, hyper-realistic audio, video and images that can put words in someone's mouth or actions in their body. Once a fringe novelty, deepfakes are now tools for non-consensual pornography, political manipulation, financial scams, passing off and viral misinformation.

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