A Guide To Agency And Distributorship In Denmark

1. Introduction

An overseas company wishing to sell its products in the Danish market may consider appointing a Danish based commercial agent with specific market sector knowledge to negotiate orders on its behalf. Alternatively, the foreign company may seek to sell its products directly to a distributor with knowledge of its domestic marketplace. Such options offer the overseas company a cost-efficient way to test whether its products are suitable for the local market place, before establishing a more permanent presence in the form of, say, a Danish subsidiary company or branch office.

This guide briefly highlights some of the differences between the two types of legal relationships and examines some of the factors to consider when managing an agent or distributor in Denmark.