ARTICLE · 30 MARCH 2021

The Importance Of Colour

Michael Kyprianou & Co. LLC

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Michael Kyprianou & Co. LLC

Finding, choosing and creating a logo is a difficult and sometimes time-consuming procedure that requires many different people from various backgrounds coming to terms as regards the core theme...

CyprusIntellectual Property

Agis Charalambous

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Finding, choosing and creating a logo is a difficult and sometimes time-consuming procedure that requires many different people from various backgrounds coming to terms as regards the core theme and the main story that a logo will convey. This story comprises of many diverse essential parts such as the meaning, the size and the content, to name a few.

Colour is often overlooked and without being given the proper thought as to how it fits in with the story. Below, we explore some of the most frequently asked questions regarding the colour component.

How should one consider the colour component?

Colour is not something incidental. Colour is a distinct component of the whole trademark itself. It is a component that confers distinctiveness, just as using different font for wording or using a figurative component.

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The Importance Of Colour

How should one consider the colour component?

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