Questions To Ask Before You Proceed With Your Trademark Application

An ideal situation: You think ahead and you put your graphic designer to work with your lawyer in an attempt to satisfy both legal and graphical requirements. You make a thorough search for any lookalikes and other similar designs. The clearance looks good. You proceed with a TM application before even putting it in use for your selected services or goods to be offered (in jurisdictions that accommodate this).

What actually happens: Your company logo, product name or slogan, that you presently use more than ever, has eventually taken its rightful place in the market. Everyone is taking notice of your brand and your brand is intrinsically connected with all the above, through extensive use.