Traders operating in Cyprus must comply by 27th
September 2026 with the new rules governing commercial
communications featuring environmental claims and characteristics
displayed on their products. Commercial communications (including
but not limited to advertising and marketing directly linked with
the promotion, sale or supply of products to consumers),
particularly those conveyed through brands and product labels that
contain unclear, irrelevant, or unreliable information regarding
environmental attributes, will be prohibited, as they may be
considered unfair commercial practices, under the draft law,
expected to be enacted in March 2026, namely the Consumer
Protection (Amending) (No. 2) Law of 2025
("Law").