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ARTICLE · 20 AUGUST 2024

Not About The Ingredients But About The Goods

Global Advertising Lawyers Alliance (GALA)
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Sometimes it is important to go back to the basics. Let us recap. All the terms of the advertisement are binding for the advertiser when said terms are objective. The objective conditions of advertising, should be...

ColombiaConsumer Protection
Triana Uribe & Michelsen Ltda
Triana Uribe & Michelsen Ltda
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Sometimes it is important to go back to the basics. Let us recap. All the terms of the advertisement are binding for the advertiser when said terms are objective.

The objective conditions of advertising, should be understood as all those statements that refer to characteristics, qualities or attributes of the product and that fulfill an informative function aimed at providing the consumer with arguments that guide them in their purchasing decision, therefore objective statements capable of misleading the consumer are expressly prohibited, either because they are literally false, or because despite being true, due to the way they are presented, they distort the reality of the product offered.

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