ARTICLE · 12 AUGUST 2026
A major Colombian brewery faced a USD$220,000 fine from the Superintendence of Industry and Commerce for mishandling a promotional campaign linked to soccer tickets. The company violated consumer protection laws by changing contest rules mid-campaign and omitting essential information, leaving over 4,000 customers without promised benefits. This case provides critical lessons for entrepreneurs on how to structure legally compliant promotions that protect both customers and business reputation.
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