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ARTICLE · 04 NOVEMBER 2026

Keep Chinese Trademarks Alive

Trademark registration in China requires ongoing vigilance beyond initial approval. Companies face three critical maintenance challenges: renewal deadlines that risk invalidation after ten years, non-use cancellation threats requiring documented commercial activity, and the need for continuous monitoring to detect potential infringements in the marketplace.

ChinaIntellectual Property

Registering a China trademark is the entry ticket, not the finish line. Three quiet failure modes cost teams the mark they worked to register:

1. Missed Renewal.

In China, once a trademark is successfully registered, it is valid for ten years. After the ten-year period, if the trademark owner wishes to continue enjoying exclusive rights, they must promptly complete the renewal process. Trademark renewal is not only a legal obligation but also an essential part of the trademark owner's brand strategy.

1) Importance of Renewal

Trademark renewal is a crucial step in ensuring the continuation of trademark rights. Missing the renewal deadline puts the trademark at risk of becoming invalid, potentially causing the company to lose control over its core brand. Especially in today's increasingly competitive market, the invalidation of a trademark can provide opportunities for competitors and even lead to the loss of brand value.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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