Since YouTube appeared in the virtual world in 2005, the ways of
creating and sharing content through networks changed forever.
Although initially users mostly used this platform to upload
contents created by third parties without authorization, in a large
percentage of cases1, many of these same users later
began to create their own contents and upload them in their
channels, being the same baptized as ¨youtubers¨.
Over the months (yes, only months thanks to the immediacy of the
networks), many of them began to become famous, both in their
countries, and internationally, being their content shared and / or
used by traditional media of communication such as radio or
television. Added to this, the most popular ¨youtubers¨
began to generate high economic income thanks to the level of
visits and subscriptions received in their channels, converting a
simple hobby into a well-remunerated economic activity. In this
way, new conflicts were raised in the ¨youtube¨ world,
