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ARTICLE · 02 OCTOBER 2021

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Top Five Advertising Considerations For Crypto Trading Platforms

As crypto trading platforms (CTPs) register or apply for registration as dealers under Canadian securities legislation, requirements for specific marketing, advertising and social media use apply.

CanadaTechnology

As crypto trading platforms (CTPs) register or apply for registration as dealers under Canadian securities legislation, requirements for specific marketing, advertising and social media use apply. As we wrote about last week, the Investment Industry Regulatory Organization of Canada (IIROC) and Canadian Securities Administrators (CSA) have published their Guidance for Crypto-Trading Platforms (the Joint Notice) to clarify how CTPs can comply with these requirements when promoting their platforms. While there is no "one size fits all" approach to advertising compliance, here are five considerations to take away from the Joint Notice.

Tip #1: Avoid certain terms and misleading implications

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