Intellectual Property And The Metaverse

Companies and creators of all sizes, in all industries, should consider building a metaverse presence and a strong IP strategy to go with it

HUMANKIND'S NEXT giant leap will be into the metaverse or, more precisely, into many parallel metaverses. The Internet is evolving into a collection of immersive worlds that provide increasingly sophisticated business, gaming and social experiences in which users interact with one another in virtual environments as avatars of themselves. This transformation has already begun, with the gaming industry and some of the world's largest brands leading the way.

The metaverse presents significant intellectual property opportunities and challenges for creators, innovators, and companies that are building or joining a metaverse or using it to deliver their products and promote their brands.