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ARTICLE · 12 MARCH 2026

Built For Humans Challenged By AI: Global Survey Insights On IP's Newest Stress Test

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When an artificial intelligence (AI) system generates a brand name, logo, or slogan, who owns the right and can those rights be registered and enforced?

CanadaTechnology
Jayde Wood
Jayde Wood
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When an artificial intelligence (AI) system generates a brand name, logo, or slogan, who owns the right and can those rights be registered and enforced? As AI agents increasingly influence or even make purchasing decisions on behalf of customers, does intellectual property law still function as intended in an AI-driven marketplace? At INTA 2026, a panel of leading practitioners and scholars will tackle these questions head-on, drawing on landmark litigation, cutting-edge scholarship, and fresh data from a 75-jurisdiction global survey.

Debating DABUS

The debate around DABUS is an issue in point. It stands for Device for the Autonomous Bootstrapping of Unified Sentience, an AI system known for being at the centre of a series of international test‑case patent applications. In those applications, so-called DABUS was clearly listed as the non-human creator of the claimed inventions.

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