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ARTICLE · 17 MAY 2023

Brand Owners' Top Five Questions About The Metaverse, Answered

Gowling WLG
Gowling WLG
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Some of the excitement has subsided in the last year, but the metaverse is not going away any time soon.

CanadaTechnology
Charles Bond
Charles Bond
Monique M. Couture
Monique M. Couture
Harleen Khanijoun
Harleen Khanijoun
Brent Arnold
Brent Arnold
Author LinkedIn connections

Some of the excitement has subsided in the last year, but the metaverse is not going away any time soon.

As its evolution continues, brand owners need to stay on top of developments, whether they class themselves as metaverse cynics, evangelists or somewhere in between.

Wherever they fall on that spectrum, this guide will help trademark advisers and their clients get on the same page, and stay ahead of the competition in this constantly changing field.

1. Hasn't the metaverse bubble already burst?

The hype may have died down, but reports of the metaverse's demise are greatly exaggerated.

A year ago, it was impossible to go anywhere online without running into a metaverse think piece (or hit piece) - hailing (or mourning) it as the future of internet communication.

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