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ARTICLE · 20 FEBRUARY 2024

AI Disrupts The Disruptors: Transforming Tech Workforces

Miller Thomson
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Earlier this month, YouTube, the world's leading video-sharing platform, announced 100 employees were being laid off as part of a series of layoffs by its parent company...

CanadaTechnology
Maryam Zargar
Maryam Zargar
M. Ashley Mitchell
M. Ashley Mitchell
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Earlier this month, YouTube, the world's leading video-sharing platform, announced 100 employees were being laid off as part of a series of layoffs by its parent company, Alphabet Inc. This latest announcement has reignited the discussion about Artificial Intelligence (AI) causing a shift in the role of human labour at YouTube, and in the tech industry more broadly.

YouTube has been utilizing AI for some time to enhance user experience, recommend videos, and moderate content. The platform's algorithms have long played a crucial role in personalized video recommendations, increasing user engagement and optimizing content search. So what has changed?

While the latest round of layoffs may appear to be tied to the current economic factors, it is important to recognize the significant role that AI plays in the company's operations, and by extension, workforce.

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