As the owner of any for-profit organization, whether it is the
corner store, a car dealership or a logging company, your financial
goals include making a profit. So why is it that so many logging
businesses continue to generate losses or at best, break even?
There are a number of reasons that could explain a bad year
from, "The quality of fibre from the woodlot was
terrible" and "The rate wasn't fairly
negotiated" to "I couldn't get all the wood out of
the bush last year." While those may all be very good
explanations, the fact of the matter is, you lost money and
that's not good.
No matter how you rationalize it, the evidence suggests that for
some logging companies, a lack of proper planning is one issue
causing them to fail at generating a reasonable profit. While most
companies would argue they do perform some level of planning, it is
often not sufficient. Think of this in terms of hockey. The
Canadian Olympic hockey team will head over to Russia this
