Article by
Kishan Dial 
Like many other parts of companies, finance
organizations haven't been spared recent belt-tightening.
They've been trimmed down and streamlined, and in many cases,
are shadows of their former selves. Doing more with less has become
a new mantra. Yet whatever the size of their teams, the onus is on
CFOs today to leverage every part of the finance organization to
deliver value beyond traditional transaction processing and
control. PwC and faculty at Wharton share insight on how top
finance organizations can rise to the challenge.
While few balance sheets have been left unscathed by the Great
Recession, some finance organizations have come to the
fore—aiding their companies with forward-looking business
insight that helped them ride out the toughest stages of the
downturn, or even take advantage of it and grow. That was the case
of Cox Communications. In 2008, shortly before the economic
downturn, the Atlanta-based broadband communications
