ARTICLE · 24 OCTOBER 2012

Cultivating Innovation - What’s The Formula?

PwC Management Services LP

Explore more from PwC Management Services LP

Is innovation the last real competitive advantage? Today, ideas matter more than ever.

CanadaStrategy

Article by Philip Grosch and Darren Henderson

INNOVATION: THE LAST COMPETITIVE ADVANTAGE?

Is innovation the last real competitive advantage? Today, ideas matter more than ever — ideas for new products, services, market opportunities and business models. Innovation can enable organizations to seize competitive advantage. Organizations that can continuously innovate and execute can greatly improve their chances of achieving long-term success.

We believe there's a formula that can help organizations do just that.

In 2011, Langdon Morris — now Director, Innovation at PwC — introduced the powerful concept of an innovation master plan framework¹. This framework helps organizations develop ways to continuously generate new ideas, act on them and create business value.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

Related Articles

Legal Landscape Of Artificial Intelligence In Canada

Blakes Regulatory Review: October 2026

Blake, Cassels & Graydon LLP

Prospera 2026: Business Transfers As A Driver Of Quebec’s Economic Prosperity

BCF Business Law

Prospera 2026 : Le Repreneuriat Comme Moteur De La Prospérité Économique Du Québec

BCF Business Law

Vente D'Entreprise : Écrire L'Histoire Avant D'en Annoncer La Fin

BCF Business Law

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Strategy
- Knowledge Management
- Technology

See more popular content from

Strategy

Key Takeaways From All In 2026: AI Sovereignty, Infrastructure And Canada’s Growing Role

Canada and Germany are making unprecedented investments in AI infrastructure and safety research, while major players like Cohere, OpenAI, and Bell position themselves in a rapidly evolving landscape of technology sovereignty. How will these strategic moves reshape the global AI race and what do they mean for businesses navigating data residency, vendor relationships, and emerging regulatory frameworks?

Davies Ward Phillips & Vineberg LLP

AI For All: Health, Data, Innovation, And Capital

Canada's National Artificial Intelligence Strategy targets healthcare as a priority sector for AI investment, proposing $500 million in growth capital and dedicated resources to keep talent and innovation within Canadian borders. The federal government outlines specific healthcare missions, data infrastructure investments, and venture capital initiatives designed to transform Canada from an AI research leader into a commercialization powerhouse.

Limitations Act, 2002

On January 1, 2004, the <I>Limitations Act, 2002</I> came into force in Ontario. This statute governs the limitation periods applicable to claims governed by the law of Ontario. The new statute makes significant changes to limitation periods generally. These changes will have a significant impact on claims related to pension matters.

Blake, Cassels & Graydon LLP

Canada Strong For All: Highlights From The 2026 Spring Economic Update

The Spring Economic Update (“Update”) was tabled in the House of Commons against a backdrop of heightened global instability, particularly oil price market volatility caused by the conflict in the Middle East...

Prospera 2026: Business Transfers As A Driver Of Quebec’s Economic Prosperity

What will Quebec's economic prosperity look like in the years ahead? Prospera 2026, the Quebec Economic Barometer, examines 28 variables and over four decades of structural factors shaping the province's economy. This edition analyzes critical issues including U.S. trade tariffs that could impact up to 23,000 jobs and the succession of nearly 38,000 businesses expected to change hands over the next three years.

BCF Business Law

Legal Landscape Of Artificial Intelligence In Canada

Financial service providers using artificial intelligence face a complex regulatory landscape in Canada, with evolving federal and provincial legislation addressing transparency, consumer protection, privacy, and competition. As regulators increase scrutiny of AI-enabled practices and new frameworks like OSFI's Model Risk Management guidelines take effect, institutions must strengthen governance policies and prepare for heightened compliance obligations.

Consultation du Canada sur la transparence en matière d’IA : ce que les entreprises doivent savoir avant le 23 septembre

Canadian organizations developing, acquiring, deploying or using AI have until September 23, 2026 to contribute to shaping the federal government's approach to AI transparency through a public consultation. Innovation, Science and Economic Development Canada is seeking input on five key areas that could lead to new disclosure obligations, incident reporting requirements, and AI agent tracking mechanisms.

Canada Investment Summit 2026: Turning Investment Commitments Into Economic Growth

The Canada Investment Summit generated nearly $500 billion in investment commitments, but the critical challenge now lies in converting this momentum into active development. This analysis examines the legal, commercial and strategic conditions required to move investment commitments toward execution, exploring how economic sovereignty, project readiness and sector-specific opportunities will shape Canada's path from capital allocation to operational delivery.

Borden Ladner Gervais LLP

Prospera 2026 : Le Repreneuriat Comme Moteur De La Prospérité Économique Du Québec

Prospera 2026, le Baromètre économique du Québec, analyse 28 variables structurelles pour comprendre l'évolution de l'économie québécoise depuis 1980. Cette édition examine deux enjeux cruciaux : l'impact des tensions commerciales avec les États-Unis qui pourrait mettre à risque jusqu'à 23 000 emplois, et le défi du repreneuriat alors que 38 000 entreprises québécoises s'apprêtent à changer de mains dans les trois prochaines ann

BCF Business Law

Canada’s New AI For All Strategy: A Business Outlook On AI Governance, Adoption, And Data Sovereignty

Canada's AI for All strategy abandons the proposed Artificial Intelligence and Data Act in favor of a distributed governance model combining targeted legal reform, public investment, and existing frameworks. This shift creates immediate compliance implications for Canadian businesses operating across privacy law, human rights legislation, and sector-specific regulation, while positioning the country between the EU's prescriptive approach and the U.S.'s deregulatory stance.

Borden Ladner Gervais LLP