VIDEO · 20 NOVEMBER 2012

Cultivating Innovation: What’s The formula?

PwC Management Services LP

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Is innovation the last real competitive advantage?

CanadaStrategy

Genevieve Bonin

Innovation: The last competitive advantage?

Is innovation the last real competitive advantage? Today, ideas matter more than ever—ideas for new products, services, market opportunities and business models. Innovation can enable organizations to seize competitive advantage. Organizations that can continuously innovate and execute can greatly improve their chances of achieving long-term success.

We believe there's a formula that can help organizations do just that.

In 2011, Langdon Morris, now Director, Innovation at PwC, introduced the powerful concept of an innovation master plan. This framework helps organizations develop ways to continuously generate new ideas, act on them and create business value.

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