Change Is Good...Resistance Is Futile

It can be an enormous challenge for any organization to transition effectively through the implementation of a new or revised strategy. Consider these realities:

• Given the significant effort that goes into the development of a strategy, it is not an option for people to opt out of its implementation.
• There will be some resistance—and potentially casualties—as some people will not be able to fully absorb the change.

The good news is that most people can actually change and will buy in to a new strategy if the organization is respectful of the effects of change, measures performance in a thoughtful way and allows people to make the journey of understanding "what's in it for them" at a reasonable pace.