The biggest obstacle in craft brewing is to create a consistent,
quality beer, each and every time. Consumers have fallen in love
with many aspects of craft beer, such as the variety of flavours
and aromas that are being created by some of the most creative
brewers.
However, consumers eventually vote with their palates, not with
their hearts. All it takes for a consumer to choose another beer
over yours is one bad batch. This is where quality comes in.
Here's a look at the top five ways to ensure quality.
- Brewing Ingredients
Make sure all of your ingredients are coming from reputable
sources and always buy the same ingredients from the same place.
Ask for specifications for malt and hops or any other ingredient
you may use. Keep in mind that even a seemingly 'free'
ingredient like water is crucial: If you are using municipal water,
make sure you understand its mineral content and what it will do
for your beer. Ask the local water utility if anything ever
