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ARTICLE · 22 SEPTEMBER 2017

5 Reasons Why Your Business Needs To Be Using Analytics Today

Collins Barrow National Incorporated
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Knowing as much as possible about your customers is extremely valuable.

CanadaStrategy

We keep hearing in the news and in professional publications that everyone needs to use data analytics. It’s the greatest thing since sliced bread. So why should businesses consider using data analytics? The reason is simple: data analytics presents many new opportunities to improve efficiency, gain actionable information on customers and add value to financial reporting. Analytics can have many positive effects on your organization, including those highlighted below.

1. Sleep at night factor

Data analytics can provide business owners and executives with peace of mind, often called the “sleep at night factor” because there is comfort in knowing that analytics are being performed on your data to detect and investigate anomalies and prevent override of controls due to fraud or error. Analytics can be used to monitor and test controls to ensure business is running smoothly. A few examples where analytics are helping organizations include monitoring people who are

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