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ARTICLE · 30 OCTOBER 2014

Using Trade Names, Logos And Slogans

Aird & Berlis LLP
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Many condominium corporations use the trade name, logo and/or slogans of their condominium site that was originally marketed by the developer.

CanadaReal Estate and Construction
Aird & Berlis LLP
Aird & Berlis LLP
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Many condominium corporations use the trade name, logo and/or slogans of their condominium site that was originally marketed by the developer. Whether the use is on a sign, newsletter or website, the right to use that name, logo or slogan is governed by trademark law.

Before using a name, logo or slogan, condominium corporations must do an appropriate trademark search to ensure it can be used. If the name, logo or slogan is available or there are no similar names, logos or slogans, the corporation can use it for website and newsletter purposes, but for additional protection the corporation may want to proceed with registering a trademark. If, after a search is done, there are similar names, logos or slogans, using it on the website and newsletter could potentially expose the corporation to liability and damages.

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