The way you build your brewery has many implications for your
business, ranging from
financing to operations. The construction of your brewery
should always be taken into account when you're first
developing your
business plan.
The four most important considerations when building your
brewery are the location, building façade,
retail areas and the layout of the brewery.
1. Location, Location, Location
One of the most important factors to consider when building a
brewery is its location. Your ideal location will depend on your
target demographic, distribution strategy and budget.
In the early days of craft brewing, many breweries were
constructed in locations that offered significant savings in
capital costs or rent. This meant quite a few were placed in
industrial areas with little foot traffic. In those instances, that
lack of pedestrian traffic was fine because the option to sell from
the brewery was not available.
