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ARTICLE · 17 APRIL 2023

Market Intelligence Thought Leadership Award Winner

Privacy Risk On Social Media Platform TikTok

Artificial Intelligence ("AI") has taken center stage of 2023. Most countries are preparing, or have already passed, legislation to regulate the use of AI.

CanadaPrivacy

Artificial Intelligence ("AI") has taken center stage of 2023. Most countries are preparing, or have already passed, legislation to regulate the use of AI. While recent in terms of regulation, AI technology has been in commercial use, particularly Data Mining, for at least 20 years. Today, AI is used in everything from military to healthcare but that is a topic for another day. You must be wondering why I am talking about AI when the article is about privacy and TikTok. TikTok is a mobile application ("App") that relies on AI algorithms like all other social media platforms. Realizing the impact AI has on our day to day lives, lawmakers are starting to understand the need to regulate it. Privacy is one of the main concerns in AI technology, as personal data can always fall into the wrong hands or be misused to generate income. Privacy legislation has become the platform in 2023 through which AI will be regulated worldwide.

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