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ARTICLE · 17 DECEMBER 2020

Customer Engagement And Canada's Proposed New Privacy Legislation

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Canada's proposed new privacy legislation, the Consumer Privacy Protection Act (CPPA), contains a number of new requirements regarding how organisations collect...

CanadaPrivacy

Summary and Implications

Canada's proposed new privacy legislation, the Consumer Privacy Protection Act (CPPA), contains a number of new requirements regarding how organisations collect, use and disclose personal information. As well, CPPA contains significant fines, up to $25 million or more, in the event an organisation breaches its privacy obligations.

CPPA now provides individuals with the right to sue organisations for damages the individual has suffered as a result of a non-compliance with the legislation.

As franchise systems continue to provide more personalized experiences for their customers through their loyalty programs, online ordering apps and their Internet platforms, they are collecting increasing amounts of personal information. As such, it is important that they ensure that their systems and programs and their privacy practises remain compliant with changing privacy law.

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