ARTICLE · 11 APRIL 2014

Compliance Is Just The Beginning: CASL And Business Transactions

DLA Piper

Many businesses are taking steps to comply with Canada’s new anti-spam legislation, which is coming into force on July 1, 2014.

CanadaPrivacy

David Spratley

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Many businesses are taking steps to comply with Canada's new anti-spam legislation ("CASL"), which is coming into force on July 1, 2014. However, CASL compliance should not be the end of the story for businesses or their lawyers. Once in force, CASL will introduce new issues to consider and address in commercial transactions – and it is prudent to start thinking about those issues now.

What's Up with CASL?

CASL deals largely, though not exclusively, with "commercial electronic messages" or "CEMs": electronic messages (including e-mail and text messages) that are sent for commercial reasons. Generally, CASL prohibits sending CEMs without express or implied consent and requires that all CEMs have certain content.

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Compliance Is Just The Beginning: CASL And Business Transactions

What's Up with CASL?

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