Any individual, business or organization that uses email, text
messages or social networks to promote their products and services
should take note of Canada's Anti-Spam Legislation and its
accompanying regulations. Effective July 1, 2014, the new law will
regulate electronic interaction and communication between
businesses and their customers – existing or potential.
SPAM – Commercial Electronic Messages
The law creates a broad prohibition on sending, causing or
permitting to be sent any type of commercial electronic message
(CEM) without the express or implied consent of the recipient. CEMs
must also identify the sender and their contact information as well
as include an unsubscribe function. Any electronic message sent for
the purpose of encouraging participation in a commercial activity,
regardless of whether there is an expectation of profit, may be
subject to the law's requirements.
