We live in a branded world. Period. Before you left your house
this morning to go to work and read this article, you have loyally
engaged with at least a dozen brands...and you consistently do so
every morning without fail. These brands have become entrenched
into your daily routine. The careful curation of successful brands
enables companies to silently manipulate your consumer behaviour
and control your purchasing power. In consumer-oriented industries,
oftentimes it is the brand, rather than the product or service
itself, that draws you in and keeps you coming back for more.
This silent power is a significant corporate asset. In fact,
Interbrand's recently released report quantifies the value of
corporate brands and estimates the top global brand to be valued at
$185,154m (US). No surprise that this massive corporate asset is
owned by Apple Inc. Think about the power of this brand to
infiltrate your personal life...to irrevocably shape your consumer
behaviour...to
