Streamers, Influencers And The CRA

What are video game streamers and social media influencers?

Social media influencers are people who post content on social media accounts with a large following or audience, often for money or gifts. The CRA defines social media influencers as "people who have built a reputation based on their knowledge and expertise on a particular topic"¹.

Video game streamers play video games and stream that gameplay to an audience, often for money or gifts. Video game streamers often have similar dynamics with their audiences as social media influencers, and both streamers and influencers have their brands tied heavily with their personality or content style.

In order to better understand the careers of video game streamers and social media influencers, it may be helpful to think of them as analogous to the more traditional entertainment sectors of live sports and talk shows: