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ARTICLE · 19 OCTOBER 2016

Social Media Contests: Essential Tips For Advertisers

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More than ever before, legal and marketing teams must work together to navigate a social media sphere that is littered with legal landmines.

CanadaMedia, Telecoms, IT, Entertainment
Daniel Cole
Daniel Cole
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This article was originally published in the October 14, 2016 issue of The Lawyers Weekly.

More than ever before, legal and marketing teams must work together to navigate a social media sphere that is littered with legal landmines. There is no denying that social media touches virtually every aspect of our lives and businesses. Consequently, the issue for most marketers is not whether there is a choice to engage in social media, but how best to engage with their closest "friends." Often thought of as fast, easy and cost-effective ways to engage consumers (after all, who doesn't love the chance to win free stuff?!), social media contests can pose significant challenges for the businesses that administer them. 

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