Setting The Table For Sustainability

Much like fast fashion, tableware trends come and go and too often people embrace appealing new dinnerware without much thought about how or where it was produced or how long it will last. There's also much to be desired when it comes to getting the product from the store or manufacturer to your door.

Joe Parenteau wanted to change all of that when he started Fable Home Goods in 2019 with Tina Luu and Max Tims. Fable's vision is to build a direct-to-consumer brand that serves North America and Europe, eventually across all areas of the home. Today, the Vancouver-based, sustainability-focused Fable sells its premium dinnerware products to North American consumers, from plates and bowls to utensils and textiles.