Red Carpets, Celebrities And Fashion

As award season closes, a personal highlight is the red carpet "who are you wearing?" segment.  We always delight when celebrities wear Canadian designed gowns, giving the Canadian designer the world's spotlight.  But, as always, when pop culture and branding intersect, Froese Law can't help but analyze the legal aspects.  

The Celebrity – Designer Relationship

Sometimes celebrities love a gown/look and they simply purchase it to wear it on the red carpet.  But most commonly, there's a lot of "behind the scenes" dealings to get the designer to wear a particular fashion look.  Below are examples of the various ways in which a celebrity may wear a designer's outfit:

a)Brand Ambassador