Recent Changes To Advertising On Social Media Platforms?

With millions of people walking around with their heads down on their phones, it's no surprise that mobile advertising on social media platforms has experienced significant growth in the past 12 months. Social media platforms have been continuing to develop ad capabilities to maximize offerings for brands and growth in the social media marketing space is ever expanding. Statistics from a report commissioned by the Interactive Advertising Bureau of Canada, however, show that marketers only spend between 2% and 8% of their total ad budget on internet video and mobile internet advertising, respectively.

With the amount of time people are spending on their mobile devices and perusing their social media accounts, companies will probably be increasing their social media advertising presence. Aside from the instant reach, brand awareness and engagement, social media advertising has expanded the culture where customers are choosing to associate themselves with the brand