Overwhelmed By Canada’s Anti-Spam Law? Start Here With The Basics

If you have just heard about Canada's new anti-spam law (commonly known as "CASL"), or are trying to prepare to comply with it, you may be overwhelmed in terms of how it applies to your organization. You may also be concerned that, commencing on July 1, 2014, failure to comply with CASL can have serious consequences, including significant administrative monetary penalties (up to $1 million per violation for individuals and up to $10 million per violation for organizations). Moreover, you may be concerned that as of July 1, 2017 CASL allows private rights of action to occur; this would enable any individual or organization affected by a contravention of CASL to sue for statutory and compensatory damages, and which creates a risk of potential class actions.