iPad 3 Advertisements: A Case Of Lost In Translation

The launch of one of Apple's new star products, the iPad 3, was initially met with typical excitement and praise from consumers around the planet. As a part of the rollout, the iPad 3 has been marketed as a significant improvement over other tablets in terms of display resolution, processing capacity and download speed. Regarding the latter, the iPad 3 has been advertised as able to connect to 4G Long Term Evolution networks (LTE) in various countries across the globe. But there may be a catch: the iPad 3 may be compatible with only Canadian and U.S. LTE networks. In fact, the LTE network is not available in all countries and domestic LTE networks in certain other countries use frequencies that the iPad 3 does not support.