We're surrounded by advertising in our daily lives, whether
it be through traditional mediums like TV or radio or digital
advertising in online media.
All UK advertising needs to comply with advertising laws, codes
and regulations. Advertising claims that are untrue or misleading,
or that breaches the advertising rules, can risk damaging a
brand's reputation and the valuable trust consumers have in a
brand.
To avoid mistakes and the issues that may arise in advertising
law, Kate Hawkins provides you with recommendations and points to
consider when making advertising claims in this latest episode of
our IP Basics podcast series.
Transcript
Welcome to the latest episode of Gowling WLG's
global Intellectual Property podcast where we discuss a range of
topics to help you protect your brands, creations and
inventions.