Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 12 DECEMBER 2012

How Smart Is Siri? Apple Faces False And Misleading Advertising Suits

Smart & Biggar
Explore more from Smart & Biggar

A pair of proposed class actions have been launched in Quebec and Saskatchewan against Apple Inc. and Apple Canada Inc. (collectively, "Apple") concerning its advertising campaign promoting the "Siri" feature on the popular iPhone 4S smartphone.

CanadaMedia, Telecoms, IT, Entertainment
Bereskin & Parr LLP
Bereskin & Parr LLP
Author LinkedIn connections

A pair of proposed class actions have been launched in Quebec and Saskatchewan against Apple Inc. and Apple Canada Inc. (collectively, "Apple") concerning its advertising campaign promoting the "Siri" feature on the popular iPhone 4S smartphone.

Both suits allege that Apple's advertising of Siri was "fundamentally and designedly false and misleading" and that the company "knew or should have known that the iPhone 4S does not perform in accordance with the advertisements and marketing materials they disseminated." Further, Apple apparently "never disclosed that the Siri transactions depicted in its advertisements are fiction and that actual consumers using actual iPhone 4S's cannot reasonably [sic.] expect Siri to perform the tasks performed in these advertisements."

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

Fall Forecast: What To Watch In Canada’s Communications Sector

Canada's broadcasting, telecommunications, and satellite industries face significant regulatory changes this fall as Parliament advances key legislation. From the CRTC's implementation of the Online Streaming Act amid U.S. trade tensions to new lawful access requirements for service providers and the establishment of Canada's first space launch framework, these developments will reshape operational requirements across the communications sector.
CanadaMedia, Telecoms, IT, Entertainment
Blake, Cassels & Graydon LLP
Blake, Cassels & Graydon LLP
Article

From Club Penguin To Imagine Island: A New Era Of Children’s Online Gaming

Magic Potion Games, founded by the creators of Club Penguin, has launched Imagine Island, a new online multiplayer game designed for children aged 6-13. With over one million players during beta testing and a successful Series A funding round, the platform prioritizes safety and transparency while preparing for major expansion through entertainment partnerships and paid memberships.
CanadaMedia, Telecoms, IT, Entertainment
Goodmans LLP
Goodmans LLP
Article

Health Canada Updates Policies On Foreign Regulatory Actions, Summary Reporting, Compliance & Enforcement And Requests For New Data

Health Canada issued revised guidance on notifying Health Canada of foreign actions, effective October 1, 2026. The revised guidance clarifies the requirements to notify Health Canada of certain foreign regulatory actions specified in subsection C.01.050(2) of the Food and Drug Regulations in the specified foreign jurisdictions, which involve a serious risk of injury to human health and are relevant to the safety of the drug.
CanadaFood, Drugs, Healthcare, Life Sciences
Smart & Biggar
Smart & Biggar
Article

Pharmaceutical And Life Sciences Sector Task Force Submits Final Report To The Ministers Of Health And Industry

The Pharmaceutical and Life Sciences Sector Task Force has released its final report addressing Canada's challenges in medication access, regulatory processes, and life sciences competitiveness. The report examines structural issues including lengthy reimbursement pathways, underperforming clinical trial environments, and erosion of domestic investment, while proposing 39 recommendation areas to strengthen Canada's health sovereignty and industrial strategy.
CanadaFood, Drugs, Healthcare, Life Sciences
Smart & Biggar
Smart & Biggar
Article

A KTEP Ahead: Canada's New Mechanism For Advanced Examination Of Patent Applications

For a Canadian patent application to be examined, an applicant must file a request for examination with the Canadian Intellectual Property Office (CIPO). In most cases, the order in which applications are examined is based on the order that the requests for examination are received. An applicant may be able to accelerate examination of their patent application through several existing mechanisms, including advancing examination via special order, accelerating examination of applications related to green technology, and the Patent Prosecution Highway (PPH).
CanadaIntellectual Property
Smart & Biggar
Smart & Biggar